American Research Associates (ARA) – A Comprehensive Overview

American Research Associates (ARA) is a renowned market research and consulting firm that has been shaping the landscape of business intelligence for decades. With a global presence and a diverse portfolio of services, ARA has become a go-to resource for businesses seeking to gain insights into market trends, consumer behavior, and competitive landscapes. Let’s delve into the various dimensions of ARA’s operations and offerings.

History and Background

Established in 1963, ARA has grown from a small market research firm to a global leader in the industry. The company’s roots can be traced back to the United States, where it started as a provider of market research services to local businesses. Over the years, ARA has expanded its operations to include international markets, catering to clients from various industries and regions.

Services Offered

ARA offers a wide range of services to help businesses make informed decisions. These services include:

Market Research: ARA conducts comprehensive market research studies to help clients understand market trends, consumer behavior, and competitive landscapes. The company employs both quantitative and qualitative research methods to ensure accurate and actionable insights.
Consulting: ARA provides strategic consulting services to help clients develop and implement effective business strategies. The company’s consultants have extensive experience in various industries, enabling them to offer tailored solutions to meet specific client needs.
Surveys and Data Collection: ARA specializes in designing and conducting surveys to collect data on consumer preferences, market trends, and other relevant information. The company uses advanced survey tools and techniques to ensure high-quality data collection.
Competitive Analysis: ARA offers competitive analysis services to help clients understand their competitors’ strategies, strengths, and weaknesses. This information is crucial for businesses looking to gain a competitive edge in the market.
Industry Reports: ARA publishes industry reports that provide in-depth analysis of various sectors, including technology, healthcare, finance, and more. These reports are valuable resources for businesses seeking to stay updated on industry trends and developments.

Global Presence

American Research Associates has a strong global presence, with offices and representatives in key regions around the world. This allows the company to provide services to clients in different countries and cultures, ensuring that the insights and recommendations are relevant and applicable to their specific markets.

Region	Number of Offices	Year of Establishment
North America	15	1963
Europe	10	1980
Asia-Pacific	8	1990
Latin America	5	2000
Africa	3	2010

Clientele

American Research Associates works with a diverse range of clients, including multinational corporations, small and medium-sized enterprises, and government agencies. Some of the company’s notable clients include:

Apple Inc.
Microsoft Corporation
Procter & Gamble
Johnson & Johnson
General Electric

Expertise and Experience

American Research Associates boasts a team of experienced professionals with expertise in various industries. The company’s consultants have a strong background in market research, consulting, and data analysis, enabling them to deliver high-quality services to clients.

Technology and Tools

American Research Associates utilizes advanced technology and tools to ensure accurate and efficient data collection and analysis. The company employs state-of-the-art survey tools, data analytics software, and other cutting-edge technologies to provide clients with actionable insights.