CIPA GRES is an important Italian manufacturer company of porcelain stoneware that seeks constantly innovative solutions. The brand is well-known and appreciated all over the world thanks to the quality of its products, that combine both technology and design.

Company’s need was an institutional website able to provide useful information to its clients as well as following customers and the changing market.

The challenge

Activities

  • Website: development and design of the responsive website

In order to achieve this goal, Crovi Consulting focused on two features: on one hand, the graphic design – in order to convey company’s characteristics; on the other hand, user experience optimisation and development of new tools to facilitate product research.

The website is provided with a multiple filter search engine that is able to cross RAL codes, thicknesses and shapes, in order to allow users to find out any products available on the catalog.
After an international market analysis, the website has been translated in 4 languages.